As Keith began his career in the music industry, he sensed a change in the direction of Pop and Rock music, and spent the next 25 years helping to define it. With over 120 albums produced netting a 1 in 4 Gold or better ratio, of which more than 24 are Platinum or better, and more than 14 are multi-Platinum, sales from Keith Olsen’s work exceeds 110 million units at retail, equaling more than a Billion dollars in business. To be true to himself, he tells us, "Making music, regardless of the form or genre, is what I do, it’s what I do best. Life is a game of skill, not a game of chance, and doing records that contain world class artists, great vocalists, wonderful musicians, great songs, great feels, and a uniqueness that makes them special is what production is all about."